Short-code services
A Short code is a 5 digit number accessible to subscribers of any mobile operator and used to run ad campaigns, receive responses from consumers and generate an opt-in list. Used when the campaign is targeted at prospective customers and/or the recall value is important.
Why Use Short Codes?
Short codes can be used by advertisers using print, television or radio to get responses from the target audience. The targeted user responds to the short code and it has the following advantages:
Instantly capture the customer.
Automated acknowledgement can be sent.
In movie screens and newspapers, the customer can respond immediately if interested.
Cheaper and easier than customer calling in
Great method of generating sales leads.
Types of Services:
Pull Campaign
Pull Campaign with auto response.
Reports:
Pull campaign report includes following information:
Date and time of SMS received.
Message text received.
Mobile number of sender.
Circle.
Operator.
Pull report can be scheduled and mailed.
Example:
A travel agent advertising in newspapers or on television can generate leads for a travel package by sending an SMS with a short code to which interested customers can respond.
Special Malaysia Package, 5 days/4nights, Rs 10000 per couple. Hotel, food and air travel included, to avail SMS MALAY to 56161
3 way Campaign [Progressive Campaign]
With multiple pull campaigns based on unique keyword. Here system will require auto response details for all keywords.
With multiple push campaigns using new list or pre- uploaded list or based on sms reply sent by users.