Targeted Marketing

Push Campaign

A Push Campaign is where an advertiser can broadcast a message to a number of users through a one-click process. Push campaigns are mainly used by advertisers to advertise to existing customers and are used both as advertising tools and as a medium to disperse information in a fast and easy manner.

A Push Campaign report includes following information
 Date and time of SMS sent.
 Message text sent.
 Mobile number of receiver.
Push report is mailed after completion of SMS Push activity.

Examples:
An apparel store greets its existing customers during the festival season.
SMS to be sent:
Wish you a prosperous Diwali from XYZ Apparel. For the latest fashion during this festival season, visit XYZ Apparel.

For a new Product or Service launch
SMS to be sent:
ABC Shoes launches a new line of sports wears. Visit the nearest showroom to step out in style with these shoes.

A store messaging to their existing clients about sales and discounts.
SMS to be sent:
AXY Books is happy to announce a discount sale for its regular customers. Please show this SMS and get 5% off on bills above Rs.1000.