Customer Relationship Management (CRM) is now an essential part of the business strategy, as the development of new technologies has increased tremendously the possible benefits for large as well as small companies.

Today, CRM is an important leverage for your company to:

Improve the service delivered to your customers

Improve both your customers' satisfaction and your customer retention

Identify and recognise your best customers

Optimize the processes of your customer interactions, and thus reduce costs

Capitalize on your customer knowledge

NUEVO SALE DYNAMO goes beyond traditional CRM's simple prospect-centric view to provide companies with a customer-centric view to manage initial and on-going relationships over the phone, in person, or on the Web. NUEVO SALE DYNAMO is the only hosted CRM application that integrates order management, partner management, incentive management, project tracking as well as website hosting and analytics, giving businesses large and small seamless customer processes and clear lines of visibility across traditional and online channels.

NUEVO SALE DYNAMO is a Web-based CRM system that:

Provides a true 360 degree view of all customer data and customer interactions, including complete visibility into all financial transactions and website interactions without any integration required. Now a single view of customer information is available to everyone in your company who needs it.

Allows you to sell to both prospects and current customers equally effectively. Other CRM systems focus on managing prospects, and do not have enough integrated information or tools to manage and upsell existing customers.

Automates the entire customer lifecycle, from a "suspect" browsing a business' Web site, to an interested lead, to a qualified prospect, to a customer who has actually placed an order, to servicing that customer and finally, to guiding that customer to repurchase.

Allows salespeople to take real orders from customers quickly and easily, with an integrated Order Management system.

Shows full purchase histories for your customers without requiring complex integrations with your accounting/ERP system.

Includes powerful, automatic upsell and cross-sell capabilities, helping you to help you sell more - and more effectively - to your existing customers.

Offers complete Partner Relationship Management. Now you can treat your channel partners as an extension of your direct sales team - seamlessly.

Tracks commissions automatically and accurately, without requiring you or your salespeople to use spreadsheets.

Fully encompasses the Web and e-mail marketing. SALE DYNAMO incorporates your Web site into the selling process, by tracking all customer interactions on the Web and by providing a comprehensive self- service customer portal.

Provides better, more accurate forecasts. Booked orders can be finally seen in forecasts, your forecasts have greatly increased reliability, predictability and accuracy. And the "actuals" information in forecast vs. actual reports in now based on real sales data.

Shows you true marketing effectiveness and ROI. Other CRM systems do not capture the details of what a customer has purchased, they frequently provide incomplete and incorrect results for marketing and sales campaigns. With no record of what or how much has been ordered by each customer, marketing has no way to know if the leads generated are actually converting to customers